Jeep dialogue Youku "Friends" life passing width Quotations

One is the "SUV global sales of the first" Chrysler Jeep, is a " talk show video site Finance and Economics NO.1" Youku "Friends Seasons 1-10 DVD" , they are giants in their respective fields . June 2013 , Jeep together Youku "Friends " section, brand naming , Slogan customization and depth of content and other forms of cooperation implants . Two giant joint program on the line, Set all players count up to 140 million, including the Jeep Grand Cherokee spokesperson - Wang Special Set all players recorded programs is as high as 2.2 million number .

From the "Mr. Pan" to "COME ACROSS"

"Friends" is the first cross-border network file Shenkan programs, current affairs, financial sector elite heavyweights with ridicule in the form of freely. Such chemical reactions friend chat-style hot again, and current events combined to make "friends" become the " Xiao said," After another file Youku ace homemade programs.

From the initial first quarter "Mr. Pan" to today's second quarter "COME ACROSS", " Friends" successfully completed the Pan photographed alone invite friends to further cross- talk quietly on an old friend turned . Currently "Friends" has been invited to Wang Shi , Pan Shiyi , Ren Zhiqiang , Ma , Zhang Yi Wu , Zhou Hongyi , Stephen Chow , Tong Dawei , Liu Qian , Yan Participation Master , Yu Dan and many other fields celebrities to participate , and high-quality content to attract a large number of loyal fans. Playback volume also will hit record highs, launched from August 2012 onwards As of now, "Friends" 53 programs totaling nearly 88 million players harvest volume , creating a similar amount of new record the broadcast .

Jeep " Friends" : cross-border thinking Width life

"Friends" in the mainstream of wealth crowd influence, and promote " human feelings " and "social responsibility" mainstream values ??, and the Jeep Grand Cherokee brand core height fit.

Cooperation of both sides around the " exclusive title " interests expand through joint customize the new "Friends " Slogan - " cross ideological and width of life ," and in the program implantation Logo and exclusive forum "Width Quotations" to strengthen brand exposed. In content, product spokesperson Wang invited to join "old friends " interview , talked about insights on life , in conjunction with hardware and software for all platforms Youku resources to promote broad , accurate coverage and depth of the impact of high-end groups at the same time , enhance the Jeep Grand Cherokee brand and reputation .

Jeep Grand Cherokee market official said , "Jeep Grand Cherokee advocate Life is a balance of height and width . Behalf of itself and experience a happy family and a sense of social responsibility which three dimensions of life are brought to China successful width greater psychological satisfaction. from the perspective of the target group coverage , Jeep Grand Cherokee and the "Friends" character and temperament is very fit . "

Youku Tudou 's chief marketing officer Dong Asian Wei said, " Youku potatoes on the content of fine operation not only produces a" Friends " ," Xiao said, " " potato most music "as the representative of the high standards of the program , but also produced a huge marketing value , for advertisers to provide a highly influential marketing carrier. personalized content marketing characteristics , so that brand and consumer -generated content become emotional depth effective communication link . "